The keywords that you choose are the most important factors that decide whether you succeed or not. If you target the wrong keywords, you’ll waste a lot of time, energy and money. The time and efforts that you invest in finding the right keywords will pay back in no time. A keyword that has many searches per month isn’t necessarily a good keyword. It also depends on what the searcher is looking for, what stage of the buying cycle they are and also how broad or specific the keyword is.
It is crucially important to create the Advertising Campaign correctly, so that all the different parts come together cohesively. This includes writing a functional yet appealing ad copy that draws attention, setting up and configuring the relevant targeting options for your audience, managing the budget and bid parameters to maximise your exposure and reduce the overall Cost per Click paid for the ad.
A properly designed and optimised landing page is a great way to increase your conversions, as it focuses on the specific keywords used in your campaign and therefore is aimed at addressing the specific outcomes required for the campaign, i.e. product sale, newsletter signup, registration etc. We will assist in designing, or providing the design requirements for the landing page to you.
We will create and set up your Google Adwords account so that it matches your specific campaign goals and targets. This includes relevant reporting requirements and access to view the reports.
We will ensure that all the relevant tracking tools, like Google Analytics are properly installed and integrated. In addition to this specific conversions and success metrics will be set up, so that they can be reported on and can be used in determining campaign optimisation requirements.
Your meticulously planned and implemented Ad campaign is launched. “Early life support” is given to your campaign in order to ensure that everything runs smoothly, that your campaign is receiving the required visibility and that any minor changes or tweaks are applied in a timeous fashion.
A crucial step in ensuring that your campaign achieves its stipulated results is to monitor the performance. Your campaign performance is monitored daily and relevant advice given on what changes or optimisation may be required in order to achieve your objectives for the campaign.
We will continuously assess the performance of your campaign against the desired objectives. This includes making necessary changes in order to ensure that the relevant conversion and click through rates increase and meet your objectives for the campaign.
Through access to various reports and information, you are continuously kept informed of the progress and success of the campaign. You will also receive a monthly report with suitable recommendations that includes an up to date keyword analysis, in order to ensure that your campaign remains competitive.